Over the last three years our Leo Learns series of books have received fantastic feedback from not only parents, but also high profile sportsman, all praising the message that they deliver. With this in mind we decided to see how we could get our books to as many young children as possible.
In February of this year we successfully launched our reseller scheme for schools, whereby participating schools receive £1 for every book sold through their reseller account. Having established this connection with schools, we realised that this could be the perfect vehicle to increase the distribution of our sports and activity story books.
After careful consideration we decided to distribute the books for free to schools, funded by advertising within the books.
Starting in October, we will distribute 10,000 FREE books per month to primary schools across the UK. Each month we will select a different set of schools therefore providing distribution to over 100,000 individual pupils per year.
With the addition of new titles, we expect the monthly distribution to rise to around 20,000 by the third quarter of 2010.
This provides a unique opportunity for advertisers as the distribution is directly targeted to junior pupils. Advertising pages are limited to 20% of the book so that the message of the story is not overpowered by too many adverts. This limitation is also beneficial for advertisers as it further enhances the impact of their advert.
We are currently accepting advert applications for our October delivery of free books for schools.
For more information about advertising together with our media pack, please click here.
Please note space is limited. |
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We are continually looking for more schools to receive free copies of our sports and activity books.
For more information about how to receive your allocation of free books, please contact us. |
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